Business Tips to improve your WordPress website

WordPress is one of the most popular content management systems available today, and with its vast array of plugins and themes, it offers endless possibilities for your business website.

Starting and maintaining a successful online business requires a lot of effort and dedication. To be successful in today’s competitive online environment, you need to have a well-designed and optimised website.

Many of the WordPress websites the team at Newcastle Bottrell Media has designed and developed have seen tremendous success in terms of traffic and conversions, a testament to our web design and web development team in Newcastle.

Below are some tips on how to improve your WordPress website to drive more traffic and increase conversions.

Make your website mobile-friendly

With an increased number of people using smartphones and tablets to browse the web, your website must be mobile-friendly. A mobile-friendly website not only provides a better user experience for your visitors but also has a positive impact on your search engine rankings. To make your website mobile-friendly, consider using a responsive theme that adjusts to different screen sizes, or use a separate mobile theme.

Optimise your website for search engines

Search engine optimisation (SEO) is crucial for getting your website found by potential customers. There are many plugins available for WordPress that can help you optimize your website for search engines. Some of the most popular SEO plugins include Yoast SEO, All in One SEO Pack, and The SEO Framework.

Make your website load fast

A slow-loading website is not only frustrating for your visitors, who may switch to a competitor with a fast site, but it can also impact your search engine rankings. To make your website load faster, consider using a caching plugin, such as WP Super Cache or W3 Total Cache, and make sure your images and content are optimised for the web.

Make it easy for visitors to find what they are looking for

A well-designed website should be easy for visitors to navigate. Use clear headings, subheadings, and descriptions to help visitors find what they are looking for quickly and easily. Consider using a search bar and categories to make it easy for visitors to find specific information on your website.

Use high-quality images and videos

High-quality images and videos can make a significant difference in how your website looks and feels. They can also help to break up text and make your content more engaging. When using images and videos on your website, make sure they are optimised for the web and that they load quickly.

Make your website secure

A secure website is important for building trust with your visitors. Consider using a security plugin, such as Wordfence or iThemes Security, to help protect your website from hackers.

Use clear calls to action

A call to action is a button or link that encourages visitors to take a specific action, such as signing up for your newsletter or making a purchase. Make sure your calls to action are clear and easy to find on your website.

Make it easy for visitors to contact you

Having a clear and easy-to-find contact form on your website can help to build trust with your visitors and increase conversions. Consider using a plugin, such as Contact Form 7 or Gravity Forms, to create a contact form for your website.

These are just a few of the many ways you can improve your WordPress website to drive more traffic and increase conversions. Remember, a successful online business requires hard work and dedication, but with the right tools and strategies, you can achieve your goals.

Whether you are looking to launch a new website, improve an existing website, or take your online business to the next level, the team at Newcastle Bottrell Media has the expertise and experience to help you succeed. Contact them today to learn more about how our web design and web development services can help you improve your WordPress website and reach your online marketing goals.